Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of «valuable customer» to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Полный вариант заголовка: «The circle of the mechanical arts : containing practical treatises on the various manual arts, trades, and manufactures : illustrated by numerous engravings / by Thomas Martin, assisted by eminent professional mechanics and manufacturers».
This book provides an accessible yet sophisticated introduction to the significant philosophical issues concerning the performing arts. Presents the significant philosophical issues concerning the performing arts in an accessible style, assuming no prior knowledge Provides a critical overview and a comprehensive framework for thinking about the performing arts Examines the assumption that classical music provides the best model for thinking about artistic performance across the performing arts Explores ways in which the ‘classical paradigm’ might be extended to other musical genres, to theatre, and to dance Applies the thinking on performing arts to the issue of ‘performance art’
Полный вариант заголовка: «A philosophical and critical history of the Fine Arts : Volume 1 : painting, sculpture, and architecture with occasional observations on the progress of engraving, in its several branches deduced from the earliest records, through every country in which those arts have been cherished, to their present establishment in Great Britain under the auspices of His Majesty King George III. : in 4 parts / by Robert Anthony Bromley».
Полный вариант заголовка: «A philosophical and critical history of the fine arts, painting, sculpture, and architecture : Vol. 2 : with occasional observations on the progress of engraving, in its several branches : deduced from the earliest records, through every country in which those arts have been cherishrd, to their present establishment in Great-Britain : in 4 parts / by the Rev. Robert Anthony Bromley ; under the auspices of His Majesty King George III».