The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Morning sickness used to be Sarah Cartwright's biggest problem– until she became the only witness to a murder.Now, newly pregnant, she had a killer on her trail– and Cooper Bellamy, KCPD's finest, by her side. Her brother's best friend and her sworn protector, it was impossible to keep Coop at arm's length. Yet the mother-to-be discovered the safest place to hide was in his strong arms.They found out soon enough they each needed the other– but would it be too late before a cold-blooded hit man made them take vows of permanent silence?
Three unrepentant scoundrels infamous for being perilous to love… Handsome as the devil and twice as tempting, Robin ‘Puck’ Blackthorn lives for the pleasures of the moment. His only rule – never dally with an innocent woman. But when an encounter at a masquerade ball leaves him coveting the one woman who refuses to succumb to his charms, Puck realises that some rules were made to be broken…Scandalised to discover that the masked man with whom she’d shared a dance is the ton’s most celebrated rake, Regina Hackett vows to keep her distance. Yet when her dear friend vanishes, it is to Puck that Regina must turn.And as they embark on a dangerous journey through London’s darkest alleys, Regina will discover that beneath Puck’s roguish façade lies a man who will stop at nothing to protect her…
Turning his life around, Luke Wynter had worked hard to become a doctor, to give back to the community he'd taken from years ago.And he had been doing just fine…until Leilani Stephens snuck back into his life. Twelve years ago she had made it clear that she no longer considered him a friend, let alone a lover. And he'd never been one to plead or beg.Now he felt drawn to her all over again–yet felt that something was unsettled, unfinished. Unsaid. What had Leilani been hiding from him all these years?
At a family wedding Mevlut catches sight of a girl with whom he falls in love. After a secret courtship of letters passed via his cousin, she agrees to elope with him, and on a dark night the two come together for the first time. As they rush to catch a train to Istanbul, Mevlut realises he has been misled. But the die is cast, and the situation will determine the rest of his days. Over the next four decades in Istanbul, Mevlut works various jobs to support his loving wife and family; work that gives him a special perspective on his rapidly changing city and the people who live there. And every evening he walks the streets, selling his wares and dreaming his dreams.
Josephine Horne ignores convention. She never intends to marry, so why should she be hedged about with rules? When loyalty to a friend demands Jo risk her own reputation, she doesn't hesitate. Then she meets handsome Harry Beverley, and her ideas about marriage begin to change….Hal must marry for duty, and already has a respectable bride in mind. His attraction to the unruly, rebellious Miss Horne is ridiculous! Both Hal and Jo have a lesson to learn-and Christmas is the season of forgiveness and love!
A one-of-a-kind resource walking you through one complete fraud investigation, from the original tip to conviction in court Anatomy of a Fraud Investigation is an engrossing read and a valuable resource for fraud investigators, auditors, or anyone who suspects fraud may be occuring in their organizations and is unsure as to how to act. It details all phases of a fraud investigation from the first suspicion of fraud to the final judgment in court, through the eyes of a forensic accountant. In each phase, the author provides insights based on his twenty-two years as a forensic accountant from where to sit at the table when you bring the suspected fraudster in for questioning, to how you protect the key sources of information that the suspect will try to destroy once he or she realizes they are under investigation. In-depth analysis of a fraud investigation Based on an actual investigation conducted by the author Each chapter contains valuable tips and key considerations, providing subtext for why decisions were made and bringing to light potential risks A fascinating, insider look at a fraud investigation, Anatomy of a Fraud Investigation helps you better understand fraud detection, investigation, and prevention-from the inside out.
Полный вариант заголовка: «Letters to Dr. Pristley : containing proofs of the sole, supreme, and exclusive divinity of Jesus Christ, whom the Scriptures declare to be the only God of heaven and earth : likewise of the Divine Mission of Emanuel Swedenborg : being a defence of the New Church signified by the New Jerusalem in the Apocalypse / by Robert Hindmarsh».
What do you do when a homeless man knows your name?How about when he turns out to be a friend you haven’t seen in twenty years?Do you treat him to a hot meal and see him on his way?Give him a wad of middle-class guilt money?Or take him in and get him back on his feet?For Alan, there’s no question – only natural that he’d want to see his old mate Craig off the streets, even if only for a few nights, and into some clean clothes.But what if the successful life you’ve made for yourself – good job, happy marriage, lovely kids, grand Victorian house (you did well out of the property boom, thank you very much) – is one that that your old pal would quite like to have too?Even if it means taking it from you?Following the divergent lives of two childhood friends, No Good Deed is a funny and painful examination of friendship, the strange currents of ambition, loathing, pity and affection that flow between people over the decades, and of men getting older as they fail and succeed
A realistic guide to day trading today’s stock market «Josh does an outstanding job of capturing all his trading experience into an invaluable memoir detailing specific rules for both the inexperienced and experienced trader. Anyone interested in trading professionally should read this book as they will learn invaluable lessons.» —Stephen Ehrlich, CEO, Lightspeed Financial, LLC «Having been a trader for over twenty years myself, I’ve read my share of books about the financial markets. Josh’s book is one of the few which doesn’t sugarcoat the fact that successful trading is both hard work and takes a long time to master. These lessons and guidance are drawn from real-life experiences, not hypotheticals, which simply adds to their weight. Active traders who are serious about their success need to read this book.» —Tim Knight , founder of Prophet.net, author of Chart Your Way to Profits «A brutally honest depiction of the reality of trading. Great stuff. If you’re new to the trading game, this book will shorten your learning curve and—if you take its lessons to heart—it just might save you money and grief.» —Jason Alan Jankovsky, author of The Art of the Trade and Trading Rules that Work
At the ripe old age of twenty, girl genius Sabrina Masters was booted from the CIA for «willful insubordination.» Now, ten years later, they want her back for a mission only she has the brains to complete–breaking a twisted code to flush out a terrorist. Too bad the mission comes with her former trainer and ex-lover–Quinlan–attached.With national security at risk, Sabrina doesn't have time for rules or distractions. Especially from Quinlan. A decade out of the spy game means the odds are against her–but they don't call her a genius for nothing….
For all fans of John Hughes and his hit films such as National Lampoon's Vacation, Sixteen Candles, and Home Alone, comes Jason Diamond's hilarious memoir of growing up obsessed with the iconic filmmaker's movies - a preoccupation that eventually convinces Diamond he should write Hughes' biography and travel to New York City on a quest that is as funny as it is hopeless.For as long as Jason Diamond can remember, he's been infatuated with John Hughes' movies. From the outrageous, raunchy antics in National Lampoon's Vacation to the teenage angst in The Breakfast Club and Pretty in Pink to the insanely clever and unforgettable Home Alone, Jason could not get enough of Hughes' films. And so the seed was planted in his mind that it should fall to him to write a biography of his favorite filmmaker. It didn't matter to Jason that he had no qualifications, training, background, platform, or direction. Thus went the years-long, delusional, earnest, and assiduous quest to reach his goal. But no book came out of these years, and no book will. What he did get was a story that fills the pages of this unconventional, hilarious memoir. In Searching for John Hughes, Jason tells how a Jewish kid from a broken home in a Chicago suburb--sometimes homeless, always restlessfound comfort and connection in the likewise broken lives in the suburban Chicago of John Hughes' oeuvre. He moved to New York to become a writer. He started to write a book he had no business writing. In the meantime, he brewed coffee and guarded cupcake cafes. All the while, he watched John Hughes movies religiously.Though his original biography of Hughes has long since been abandoned, Jason has discovered he is a writer through and through. And the adversity of - going for broke has now been transformed into wisdom. Or, at least, a really, really good story. In other words, this is a memoir of growing up. One part big dream, one part big failure, one part John Hughes movies, one part Chicago, and ...
A Sinful AllianceDaughter of a courtesan and a lord, Marguerite was forced to fend for herself in the dangerous world of French nobility—as the king's most feared spy. Sent on a mission to the court of King Henry VIII, Marguerite found her only friend was her old enemy, the sensually tempting Nicolai Ostrovsky. And their sinful alliance seemed set to turn her from old loyalties to new desires!A Notorious Woman Beautiful perfumer, Julietta Bassano hides her secrets from the light of day, selling rose water and essence of violet rather than taking her rightful place in Venetian society. Until the seductive Marc Velasquez enters her world. But in the city of masks, plots spiral around Marc and Julietta—schemes that will endanger their lives and their growing love…
The truth about Kate…Kate Winthrop' s sizable inheritance was stolen by her ex-husband. So she does what any wronged woman would–she gets even. When she breaks in to his empty house, she stumbles onto a large sum of her money. She takes it and boards a boat destined for the Caribbean. All Kate wants is a place to hide. She doesn' t expect the other passengers to become friends, and she certainly doesn' t expect to fall in love with the ship' s captain, Cole Hunter.Although Cole seems to return her feelings, he has a tough time trusting, since he' s also been betrayed by an ex. But secrets can be hard to hide, and they could ruin everything between Cole and Kate.