the book entitled"consumer perception of quality on the sale of rice" analyses peoples behavior towards the rice market.with rice as a stable food widely consumed throughout the world coupled with the issue of food safety,the book analyses the overall consumption of rice and how the quality and sales of rice are related. the book aims at audience such as rice producers,sellers,consumers and whoever finds interest in researching about rice.
This study empirically investigated the effects of consumer price perception dimension and reputation dimension on attitude toward private label brands among young Swedish consumers. Consumer price perception dimension includes value consciousness, price consciousness, and price-quality association factors. Reputation dimension includes retailer’s reputation, existence of word-of-mouth (WOM), positive WOM, and negative WOM. Measurement scales for consumer price perception dimensions were taken from Baltas (1997) and Burton et al. (1998). New measurement scales were developed for factors under the reputation dimension. The reliability and validity of all the factors used in the study have been discussed.
Consumer demand for the aromatic rice ishigher due to its aroma and taste. The quality of rice may be considered from the viewpoint of millingrecovery, grain size, shape, taste and flavor ofcooked rice. A wide gap between varietal potentialand farmers yield exists at the farm level due to use of poor quality seeds, low management practices and inadequate use of inputs. Cultivation of aromatic rice is becoming popular due to its remunerative price and huge export potential. The productivity and quality of the aromatic rice depend on the environmental condition of the area and the crop management practices. The manipulation of cultural practices such as cultivation of varieties having high yield potential, adjustment oftransplanting date, planting method, fertilizer application & harvesting time in seasons to obtainhigher grain yield and quality. Most of the information on this group of rice is scattered widely in literature. Chapters in the book have been contributed by the eminent scientists who are actively involved in research on aromatic rice.The publication is intended to serve aromatic rice growers,scientists, teachers and students of agriculture.
Perception of customers is important for successful business. Because the success of the firm bases on its ability to attract and maintain customers to buy goods or services at prices and give profits to the company. Consumer perception is the way of consumers and potential consumers view a firm and its products or services. Therefore, it is obvious that consumer behavior is influenced by consumer perception. Consequently, consumer perception directly affects profits to a firm. Thus, many firms invest large amount of resources in order to influence consumer perceptions. Consumer perceptions usually help a firm to decide what kinds of products or services to offer by the firm. This study is about Burmese customer perception of one of its valuable resources, gems and jewelry products. Ruby and jade are the most valuable resources in Myanmar. During the time when Myanmar was under the British colonial rule, local resources, especially rubies were famous among European countries. Based on these dissertation, it seems that Burmese gems and jewelry products need to develop a marketing strategy to help the vendors/company increase consumers’ awareness and positive perception.
The consumption of rice has been on the increase over the years in Nigeria with local demand exceeding supply leading to a demand-supply gap. Although, local production of rice has been on the increase, it has not been able to meet the demand of households in Nigeria leading to the dependence of the nation on rice importation to meet local demand which constitutes loss of foreign exchange earnings. The continuous importation of foreign rice in Nigeria has brought about changes in households consumption preference for foreign and local rice brands. The subject matter of consumption preference for foreign and locally produced rice as well as the factors that influence households consumption preference for foreign rice over locally produced rice have not been properly addressed. This book provides the much needed empirical information on rice consumption preference in Nigeria for the purpose of making well concerted policies to enhance consumer preference for locally produced rice, stimulate increase in local rice production and save the nation from the continuous loss of foreign exchange incurred in rice importation.
According to the Indian Retail Report, 2013 (IRIS, Research), The Indian Retail Market is estimated to exceed US$ 750 billion by 2015. Of the total Indian Retail Market 8 percentage constitutes the Organized Retail segment, which is estimated to grow at a rate of almost 30 percent by 2015, and the total Retail Market forecast to grow by 16 percentage in the same period. The statistics above reveal the potential of organized retail sector in India. Modern consumer centric marketing approach gives high priority to consumer perception and reactions. This book focuses on the evaluation of customer perception process, with special focus on Exposure, Attention and Interpretation.
This book consists of five main self-contained chapters that all deal with the analyses on current rice farmers’ status (Technical efficiency, life improvement, agricultural policy, price insurance) and impact-estimates of industrial water pollution on rice production in Vietnam. The specific objectives are: (1) - to measure the technical efficiency (TE) of rice production and identify its determinants. (2) - to investigate the factors affecting farmers’ quality of life. (3) - to analyze the effectiveness and impacts of agricultural policies on rice farmers. (4) - to estimate the potential for market-based insurance schemes of rice producing households. (5) - to calculate the damage of rice production caused by water pollution.
This book is an attempt to assess the acceptance of dietary staple fortification with iron, zinc and folate, while enhancing the absorption from the fortified food. Many countries have launched such programmes of fortification of dietary staples. It does not require any changes in the existing food beliefs and practices of the consumer. We sought to evaluate rice flour as a novel approach to a food vehicle. First, a survey on rice and rice flour consumption patterns in different socioeconomic strata was conducted to determine the suitability and acceptability of such a food vehicle. Then, fortified rice flour with iron, zinc and folate and conducted the sensory evaluation with consumer acceptance test on meals made out of fortified flour and compared them with meals made out of controlled unfortified flour. The absorption of iron and zinc in the presence of disodiumEDTA to improve the bioavailability of these micronutrients and the effectiveness of rice flour fortification was studied by a pilot efficacy trial in children aged 7 to 10 years for a period of one month. Preliminary work for rice flour fortification has been completed in this research study.
Consumer expectations of foreign products are one of the bases which can be used to examine consumers’ inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of “foreignness”. This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications.
This research is an important progress in the literature of CSR and consumer behavior as it has used a model that joins CSR activities, consumer awareness and product/service quality and consumer’s satisfaction to determine their impact on consumer purchase intentions and finally consumer retention behavior. This research scientifically determines the awareness level of consumers regarding CSR actions, consumer satisfaction occurring out of product/service quality of the same corporation and then their effect on consumer purchase behavior and future retention behavior. The major objectives to conduct this research are to analyze, evaluate and document the impact of CSR on consumer retention in banking, cellular and fast food sectors of Pakistan, to investigate a relationship between CSR and consumer retention, to determine the importance of a company’s CSR activities to consumers, to determine the other factors along with CSR that can influence the consumer purchase intentions and afterwards gain consumer retention/loyalty.
Taste perception, via reception of tastants and endocrine signalling within the tongue, plays a key role in consumer acceptance and sensory evaluation of foods. Taste perception triggers hormones that are crucial in the control energy balance and appetite exerts a strong effect on food intake, satiety and metabolic regulation. Due to the complex interaction of genetic, biological and psychological factors, the influence of fasting on the relationship between taste perception and associated metabolic parameters remains to be explored. This book, therefore investigates the effect of fasting on interaction between taste perception and metabolic regulation through three main objectives. The first objective is to explore the relationship between the bitter taste sensitivity and the fatty acid taste sensitivity. The second objective is to investigate the effect of overnight fasting or meal consumption on sweet and fatty acid taste perception. This led to a further investigation on the last objective- the role of key plasma metabolites on fatty acid taste perception in fasting and satiated states.
The book covers the field of security interest in movable property vis-a-vis the rights of consumer credit in Rwandan Law. It focuses on those credit contracts in which the legal relationship between the consumer and the dominant party. This research is carried out in response to the problems linked to pre-contractual phase while negotiating a credit contract secured by security interest in movable property, as well as the issues linked to the recovery of the debts secured by security interest by the sale of the collateral which undermine the rights of the consumer credit. The research identifies that the protection of consumer credit should be based on the premise that if creditors are aware of the limitations on enforcing a security interest in movable property they will only advance credit if they can be confident in repayment by some other means. In conclusion, the research is expected to discuss about the proposed legal mechanisms on protecting consumer credit in security interest by proposing the government’s intervention for a consumer credit code and the consumer credit redress mechanisms to be established in case of realization of the security interest.
Quality of education is becoming a hot issue in the education community and in the wider society. This book highlights the conceptions of quality education given by different authorities. It also presents the roles of teachers in improving quality of education. In this regard, this book explores the perception and commitment of teachers to the issues of quality of education. Increasing the commitment of teachers is an important first step in the process of school reform.The current shift in emphasis from access to quality and the introduction of several reforms in the education system should also take into consideration the perception and commitment of teachers towards improving quality of education so that cumulative effort of stakeholders will gear towards common goals i.e, improving quality.
When it comes to choose a single bottle of wine from a wide range of choice in a wine shop, what criteria matter for the Irish wine consumer? What are the elements affecting the value perception of a bottle of wine? Is there any difference of perception between strongly educated wine consumers and novices? How does that affect their purchasing behaviour? Finally, from a brand point of view, what is the best marketing strategy in order to stand out from the crowd? This book aims to answer all of those questions by exploring the Irish wine market and its specific wine consuming behaviour.
In the case of rice, which is a highly fragile wetland ecosystem, the impacts of high external input farming are prominent and far-reaching. Considering the threats of intensive farming in rice, there is an urgent need to study in detail, the environmental concerns and awareness of the stakeholders of rice farming. This is because; it is their concern that would be reflected upon the rice ecosystem in Toto. The study entitled ‘Environmental concerns in rice farming‘ becomes relevant in view of the fact that the various dimensions of environmental concerns of the stakeholders, could become the starting point of greater policy level interventions for sustainable farming and natural resource management. The study focuses on the environmental concerns and awareness. The book has meticulously gone through the B-C ratio of organic, conventional and cow based minimum budget rice farming and the social benefit cost ratio of eco friendly rice farming based on farmers’ perception supported by relevant studies. Some of the important policy prescriptions in the light of the study, which the government can undertake to make sustainable agriculture a reality, are also evidently mentioned.
This book explains that the current legal framework regulating online cross-border business-to-consumer arbitration reduces the consumer confidence in online arbitration. The analysis focuses on the law applying to online cross-border business-to-consumer arbitration in England and on the U.S. Federal level, as these are identified as main emerging legal systems in this field. The main points in support of the above argument are as follows: First, the current rules do not oblige the business to notify the consumer about the existence of the arbitration clause in the B2C e-commerce contract. Second, the current choice of law rules applicable to online cross-border B2C arbitration do not ensure the consumer that he will enjoy the protection awarded to him under the law of his country of domicile. Third, the current jurisdiction rules applicable to online B2C arbitration do not give the consumer the right to litigate disputes related to online arbitration agreements and processes in the Courts of his country of domicile. Fourth, the current rules governing the online arbitral procedures do not promote the consumer perception of fairness.