This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
Книга посвящена разработке Web-приложений для платформы Google App Engine и на основе фреймворка Google Web Toolkit на языке программирования Java и с использованием среды разработки Eclipse. Рассмотрено создание проектов и запуск GWT-приложений и приложений для Google App Engine. Описано использование программного интерфейса служб платформы Google App Engine, создание GUI-интерфейса на основе фреймворка Google Web Toolkit, оптимизация и интернационализация GWT-приложения. Показано применение фреймворков UiBinder и Activities and Places для разработки клиентской части GWT-приложения, а также фреймворков GWT RPC и RequestFactory для разработки серверной части GWT-приложения. Материал книги сопровождается большим количеством примеров с подробным анализом исходных кодов. Для программистов.
Save time and money with Google's revolutionary new phone system Google Voice combines existing phone lines, e-mail, and Web access into one central communication channel. Tech industry watchers expect it to give Skype some serious competition, yet little information is available on this new Google service. Google Voice For Dummies is the first and only book on Google's breakthrough new offering and provides essential information for individuals and businesses who want to take advantage of this exciting new technology. Google Voice is expected to have a major impact on telephony and to offer major cost savings for individuals and businesses This guide focuses on an in-depth understanding of setting up and using Google Voice and how to integrate it with other Google services, including Gmail, Google Chat, and Google Talk Discusses managing Google Voice within organizations and examines key concerns for business, schools, government, and other kinds of organizations Explains how Google Voice connects with the many phone options currently available and how to move toward an optimized and inexpensive, yet flexible and powerful phone environment The book is supported by news and updates on www.gvDaily.com, the leading Google Voice question and answer site created by authors Bud E. Smith and Chris Dannen Google Voice For Dummies supplies much-needed information on this free and exciting technology that the New York Times has called revolutionary.
Curious about Google Sites and how team collaboration Web sites can help you share documents online from various locations? Curious about Google’s new Chrome browser? Google Sites & Chrome For Dummies has what you want to know! Today, Google is so much more than another word for “search.” Google Sites & Chrome For Dummies shows you how to create great collaborative Web sites with Google Sites and surf the Web with the super-fast Google Chrome browser. Find out how they work with other Google Apps, too. You’ll learn to: Take advantage of free hosting, free tools, and a simple, straightforward interface with Google Sites Set up a Google account or Google Apps account Create wiki sites that let coworkers collaborate on projects or keep family members up to date Use Google gadgets to keep track of projects, manage calendars and documents, or display photos Integrate documents, spreadsheets, presentations, and other Google Apps into your site Work with Contact List, Google Talk, and Google Chat, and handle e-mail with Gmail Download and install the speedy Google Chrome browser Install browser plug-ins, enable offline access to Google Docs, and manage misbehaving tabs You’ll even find instructions and examples to help you plan sites for personal and business use, plus a sample college course site. With advice from Google Sites & Chrome For Dummies, you can make collaboration easy and have the high-speed Web at your fingertips.
Microsoft Office Live is a service that allows individuals, small businesses, and organizations to create Web sites, share documents, and have a shared storage area on the Web Explains how to create a Web site; share documents, contact lists, project plans, and calendars; send or receive e-mails using Live Mail; and allow customers, employees, and vendors access to data based on specific security restrictions Discusses establishing security levels, sharing documents, defining and managing projects, tracking company assets, using the Contact Manager, using marketing campaigns, and working with client workspaces Office Live services can be used independently but they also integrate well with Microsoft Office programs used regularly by more than 400 million people around the world, including Microsoft Access, Excel, Outlook, Microsoft Office Live Meeting and Microsoft Office Small Business Edition
Google Apps are Web-based, low-cost (or free!) office productivity tools that do everything those expensive applications do – and you can access them from any computer with an Internet connection. Google Apps For Dummies boosts your «app-titude» by giving you the low-down on choosing, setting up, and using these nifty and powerful gadgets for work or play. Whether you're an individual who wants to take advantage of iGoogle or an organization looking for an enterprise-wide training solution for users at all levels, this comprehensive, practical guide brings you up to speed with all of the basic information and advanced tips and tricks you need to make good use of every Google Apps's tool and capability. Discover how to: Get productive fast with free or inexpensive Web-based apps Design your perfect Start Page layout Choose among the different editions Use Gmail and Google Talk Work with Google Docs and spreadsheet documents Create and collaborate on documents Import events into your calendar Build dazzling presentations Use Dashboard to create and manage user accounts Create a Web page with a unique domain setting Google Apps are poised to shatter the primacy of the current way of working with PCs, saving businesses, schools, government agencies, and individuals big bucks on software, network infrastructure, and administration. Google Apps For Dummies is your key to making this revolutionary new approach work for you and your organization.
Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
It’s easy to design, build, and post a Web page with Google Page Creator or CoffeeCup HTML Editor, but a friendly guide still comes in handy. Creating Web Pages For Dummies®, 9th Edition introduces you to Web design software and online page-building tools, and walks you through the process in record time. Like its previous editions, this book gives you the skinny on getting Web pages up and running with the least amount of hassle. But not just ho-hum Web pages! Yours will look fantastic and be easy to build, and you’ll even get a trial version of CoffeeCup HTML Editor and visual design tools on the bonus CD. You’ll learn to: Get a simple page designed and online by the end of Chapter 3 Optimize photos, video, and audio for the Web and get them onto your page Register for a Google account and use the versatile Google Page Creator Build pages using basic HTML or CoffeeCup HTML Editor Identify and apply elements of design, avoid common errors, and create pages that get noticed Maintain control by creating and editing pages in HTML with a text editor Understand how image file size affects your pages, how to upload photos to Flickr, and how to add sound and video files to your Web pages Develop your pages into a site with CoffeeCup HTML Editor and Visual Editor You’ll even find out more about blogging and Blogger.com. The trial software on the CD is for Windows, but the instructions for building great Web pages work on any system! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.
Вы создаете документы для Web, но вам тесно в жестких рамках стандарта HTML 3.x? Тогда вам просто необходима эта книга, представляющая собой удобный и наглядный справочник по новому стандарту языка разметки гипертекста Dynamic HTML, поддерживаемому большинством современных броузеров, в частности, Internet Explorer 4.x и Netscape Communicator 4.x.В справочнике вы найдете подробную информацию об основных элементах языка, о создании форм, таблиц и кадров, о правилах построения HTML-документов и гиперссылок, о публикации Web-страниц на сервере и создании сценариев, превращающих вашу статическую Web-страничку в живой, динамический современный Web-узел. Все возможные элементы Web-страниц и соответствующий им код HTML сгруппированы по смысловым категориям. Каждый пример кода сопровождается иллюстрацией.Удобное, хорошо структурированное расположение материала, алфавитный указатель, подробный глоссарий делают книгу незаменимым справочником для всех, кто работает с Web.Для программистов, Web-мастеров, разработчиков и пользователей, интересующихся новыми возможностями языка HTML 4.