Considered a sign of the ‘coming of age’ of video games as an artistic medium, the award-winning BioShock franchise covers vast philosophical ground. BioShock and Philosophy: Irrational Game, Rational Book presents expert reflections by philosophers (and Bioshock connoisseurs) on this critically acclaimed and immersive fan-favorite. Reveals the philosophical questions raised through the artistic complexity, compelling characters and absorbing plots of this ground-breaking first-person shooter (FPS) Explores what BioShock teaches the gamer about gaming, and the aesthetics of video game storytelling Addresses a wide array of topics including Marxism, propaganda, human enhancement technologies, political decision-making, free will, morality, feminism, transworld individuality, and vending machines in the dystopian society of Rapture Considers visionary game developer Ken Levine’s depiction of Ayn Rand’s philosophy, as well as the theories of Aristotle, de Beauvoir, Dewey, Leibniz, Marx, Plato, and others from the Hall of Philosophical Heroes
Get up to speed on the booming innovation surrounding institutional ETF usage. The Institutional ETF Toolbox is the institutional investor's guide to utilizing exchange-traded funds and taking full advantage of the innovative new products in their expanding repertoire. The ETF toolbox is expanding rapidly with nearly one new ETF launching every day this decade so far. As with any financial innovation, this phenomenon brings both opportunity and concerns, as well as a dire need for clarity and strong due diligence skills. This book is both reference and resource, providing data-driven explanations backed by real-world market examples—alongside valuable insight from leading practitioners. Coverage includes an examination of the advantages and growth of ETFs as well as current and future uses of ETFs, emerging markets, and the strategic and tactical perspectives you need to effectively use ETFs to optimal effect. The major concerns surrounding ETFs are addressed in full to give you the background you need to formulate a better ETF strategy. ETF allocations are expected to keep growing rapidly across all institutional types, and new and emerging products are becoming more and more liquid allowing easier expression of investment opinion. This book shows you how any investors can utilize these tools to strengthen your portfolio and safely expand into particularly appealing areas. Understand how the ETF ticks and the how to take advantage of all the myriad of advantages Learn how to perform effective due diligence using exposure, cost, liquidity, risk and structure Utilize ETFs for cash equitization, portfolio rebalancing, liquidity management, and more Learn how ETFs are expanding into equities, fixed income, emerging markets, and alternatives Learn how to avoid unwanted costs, liquidity issues and hidden complexities ETF usage is climbing with assets growing by about 25 percent per year, and those who use them expect to expand their usage quickly. The Institutional ETF Toolbox provides the actionable information institutions need to identify and adopt the most suitable approach.
The easy way to invest in your financial future In the world of investing, slow and steady wins the race. With this mantra in mind, trusted author and finance guru Eric Tyson is back with the latest edition of the #1 bestselling book, Investing For Dummies, to help you achieve your investment goals. Inside, he offers time-tested advice on how to develop a winning investment strategy that matches your abilities with your expectations – all the while ensuring you're slowly and steadily growing your portfolio. No matter where you are in your investment planning, the recommendations and strategies in this popular and easy-to-follow reference offer everything you need to ramp up your portfolio. From the tax laws that affect investing decisions to the impact of the current political environment, this foolproof guide covers it all and gives you the confidence to invest like the pros. Develop and manage your portfolio in any market Choose investments that match your goals Navigate the world of online investing and robo advisors Whether you're a millennial securing your first job, an employee rolling over a 401(k), a baby boomer looking to shore up your nest egg prior to retirement – or anywhere in between – all the sound investment advice you need is at your fingertips!
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you. Helps you look at your customers in a new way and as a result maximize your profits and reduce your support costs Provides a framework for evaluating what marketing messages, campaigns and experiences are appropriate Author Eric V. Holtzclaw is CEO and founder of User Insight, a user experience research firm and Laddering Works, a marketing strategy and consulting firm. His weekly radio show, The 'Better You' Project, shines a spotlight on entrepreneurs' business journeys, his column Lean Forward appears weekly on INC.com and he is regularly contributor to CMO.com. You must understand what is truly important in order to build relationships with consumers and to market for success in the new many-to-many economy. Laddering offers the tools and knowledge you need to thrive.
Learn to: Make real estate a part of your long-term investment strategy Pick the right properties for profit Spot the best deals on financing Understand the new rules for purchasing properties using SMSFs Become a successful property investor with this user-friendly guide Are you thinking about real estate as a long-term wealth opportunity? Whether you're interested in a house, apartment, vacant land or commercial property, the second Australian edition of Property Investing For Dummies explains what you need to know to ensure you invest wisely. Discover how to build a winning property portfolio with practical advice on everything from choosing the right property at the right price to financing your goals with SMSFs, and much more. Decide which type of property is right for you – choose an investment option that fits in with your financial plans Assemble a reliable support network – research and enlist the help of lenders, buyers' advocates, advisers and other experts Explore your finance options – learn about mortgage terms, lending fees and holding property in a self-managed super fund Evaluate properties worth pursuing – find the right location, identify value and prepare to bid or make an offer Protect your investment – discover what it's like to be a landlord, learn how to insure your property and manage risk Build a solid portfolio – uncover the secrets to growing equity, diversifying and building an income stream Open the book and find: How to invest in residential and commercial properties Information on using a buyers' advocate Advice on shopping for a mortgage Tips for owning property with SMSFs Steps for signing contracts and leases Help with keeping on top of your paperwork Secrets for growing your profits
Pains on Trains is the perfect way to take the tedium out of commuting, guaranteed to become as indispensable to the seasoned traveller as the blow-up pillow and water sterilising tablets. In Pains on Trains, Andrew Holmes and Matthew Reeves set their sights on the scourge of the modern office worker – other office workers who clog up trains, buses, boats and planes with their annoying habits and depressing clothes. Pains on Trains is dedicated to the rush-hour veteran and consists of a 'pain-spotting' guide to the very worst people you meet on your daily commute. Each painful character is illustrated in their usual context and supported by a short narrative.