Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
The author shares personal thoughts on different aspects of first line manager (FLM) role within the organization. This book offers honest and open overview of personal FLM experience. It’s based on real stories and situations and shares some advices for those who is in this job and/or interested in being a first line manager. It is a practical handbook made to encourage people managers to apply creative approach in managing their teams.
The global marketplace can be risky business. Get the knowledge and tools you need to get a competitive advantage in the global markets with The Anti-Corruption Handbook: How to Protect Your Business in the Global Marketplace. Authoritative and timely, this essential guide equips you—whether you are an auditor, CFO, general counsel, internal auditor, compliance officer, or forensic accountant—to readily identify the signs of corruption and fraud in the global marketplace and successfully investigate it. This practical guide presents a clear picture of the world of global business corruption, with discussion of: The U.S. laws governing corruption The pitfalls of emerging markets The key to unmasking corrupt activity Reducing risk through technology Intellectual property theft The current state of anti–money laundering in the global marketplace How to investigate allegations of corruption Costs of corruption for industries, economies, and countries With detailed coverage of the evolution and accounting provisions of the Foreign Corruption Practices Act (FCPA), The Anti-Corruption Handbook: How to Protect Your Business in the Global Marketplace sheds light on the issues and threats that your business faces, the risks of doing business in the global marketplace, and the precautions your organization must take to deter such activity from occurring in the first place.
This book focuses on common types of polymers belonging to the class of water soluble polymers. It covers a wide range of applications: food, cosmetic, medical, lithography and ink jet printing, agricultural, wastewater cleaning, and oilfield. The text is arranged according to the chemical constitution of polymers and reviews the developments that have taken place in the last decade. Each chapter follows the same template. A brief introduction to the polymer type is given and previous monographs and reviews dealing with the topic are listed for quick reference. The text continues with monomers, polymerization, fabrication techniques, properties, applications, as well as safety issues. Providing a rather encyclopedic approach to water soluble polymers, the Handbook of Engineering and Specialty Thermoplastics: Presents a listing of suppliers and commercial grades Reviews current patent literature, essential for the engineer developing new products Contains an extensive tradenames index with information that is fairly unique Concludes with an index of acronyms and a general index The Handbook of Engineering and Specialty Thermoplastics: Water Soluble Polymers provides a comprehensive reference for chemical engineers and offers advanced students a textbook for use in courses on chemically biased plastics technology and polymer science.
This self-contained handbook and ready reference examines aerosol science and technology in depth, providing a detailed insight into this progressive field. As such, it covers fundamental concepts, experimental methods, and a wide variety of applications, ranging from aerosol filtration to biological aerosols, and from the synthesis of carbon nanotubes to aerosol reactors. Written by a host of internationally renowned experts in the field, this is an essential resource for chemists and engineers in the chemical and materials disciplines across multiple industries, as well as ideal supplementary reading in graduate level courses.
For the first time, this comprehensive handbook presents the emerging field of microwave technology for the synthesis of nanoparticles. Divided into three parts–fundamentals, methods, and applications–it covers topics including microwave theory, scale-up, microwave plasma synthesis, characterization, and more. This offers both an important volume for academic researchers, and a resource for those in industry exploring the applications of nanoparticles in semiconductors, electronics, catalysis, sensors, and more.
The Handbook for Leaders The Prince is often regarded as the first true leadership book. It shocked contemporary readers with its ruthless call for fearless and effective action. With simple prose and straightforward logic, Machiavelli's guide still has the power to surprise and inform anyone hoping to make their way in the world. This keepsake edition includes an introduction by Tom Butler-Bowdon, drawing out lessons for managers and business leaders, and showing how The Prince remains vital reading for anyone in the realm of business or politics.
Ethics in Ancient Israel is a study of ethical thinking in ancient Israel from around the eighth to the second century BC. The evidence for this consists primarily of the Old Testament/ Hebrew Bible and Apocrypha, but also other ancient Jewish writings such as the Dead Sea Scrolls and various anonymous and pseudonymous texts from shortly before the New Testament period. Professor John Barton argues that there were several models for thinking about ethics, including a 'divine command' theory, something approximating to natural law, a virtue ethic, and a belief in human custom and convention. Moreover, he examines ideas of reward and punishment, purity and impurity, the status of moral agents and patients, imitation of God, and the image of God in humanity. Barton maintains that ethical thinking can be found not only in laws but also in the wisdom literature, in the Psalms, and in narrative texts. There is much interaction with recent scholarship in both English and German. The book features discussion of comparative material from other ancient Near Eastern cultures and a chapter on short summaries of moral teaching, such as the Ten Commandments. This innovative work should be of interest to those concerned with the interpretation of the Old Testament but also to students of ethics.
A valuable and comprehensive safety reference for any organization working with or around electricity. This comprehensive guide informs working professionals in multiple industries, such as manufacturing, processing, or energy, about safety procedures that should be used on the job. It informs the reader about the hazards in the work place and what to do to make sure he/she is protected. The Handbook of International Electrical Safety Practices presents readers with the proper organizational skills needed to avoid hazardous injuries, details environmental monitoring techniques, and discusses how to ensure that proper protection is used on the job. The authors cover not only obvious electrical safety considerations, such as exposed wires and evacuation plans, but everything related to electrical safety, such as air quality, sound level, and radiation. This reference provides the most comprehensive coverage for any company to keep employees informed and to keep their work environment safe. The Handbook of International Electrical Safety Practices: Contains working plans and templates for evaluating safety proceduresand conditions in the plant Covers common hazards and how to avoid them, such as radiation, noise, air quality, fire, and electric shock Gives a comprehensive view of workers' rights and international regulations Goes beyond regulations and laws to provide a workable blueprint for creating a safe industrial environment
In-depth coverage of variable income annuities With trillions of dollars in retirement savings assets, the tens of millions of Americans on the precipice of retirement need to convert these savings into retirement income. The fact that variable income annuities (VIAs) generate maximum lifetime income with zero probability of outliving it has spurred the need for more information about VIAs. The Handbook of Variable Income Annuities is by far the most comprehensive source of information on this topic. This book thoroughly describes the most important principles of optimal asset liquidation and demystifies VIA mechanics, so readers can gain a high comfort level with this important financial instrument. Interestingly and clearly, The Handbook of Variable Income Annuities explains the mathematical pricing of variable income annuities, expected rates of return, taxation, product distribution, legal aspects, and much more. Jeffrey K. Dellinger (Fort Wayne, IN), a Fellow of the Society of Actuaries and a member of the American Academy of Actuaries, has over 25 years experience in the financial services sector. He advises institutions on retirement income optimization, products, and markets.
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. «This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on 'how to be better with people' and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research.» —Peter Harris, National President, Australian Market and Social Research Society (AMSRS) «It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you.» —Reg Baker, President and Chief Operating Officer, Market Strategies International «Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru.» —Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association «Ray Poynter's comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue … it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force.» —Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School
Adopting a multidisciplinary approach with input from physicists, researchers and medical professionals, this is the first book to introduce many different technical approaches for the visualization of microcirculation, including laser Doppler and laser speckle, optical coherence tomography and photo-acoustic tomography. It covers everything from basic research to medical applications, providing the technical details while also outlining the respective strengths and weaknesses of each imaging technique. Edited by an international team of top experts, this is the ultimate handbook for every clinician and researcher relying on microcirculation imaging.