Leverage Big Data analytics methodologies to add value to geophysical and petrophysical exploration data Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models demonstrates a new approach to geophysics and petrophysics data analysis using the latest methods drawn from Big Data. Written by two geophysicists with a combined 30 years in the industry, this book shows you how to leverage continually maturing computational intelligence to gain deeper insight from specific exploration data. Case studies illustrate the value propositions of this alternative analytical workflow, and in-depth discussion addresses the many Big Data issues in geophysics and petrophysics. From data collection and context through real-world everyday applications, this book provides an essential resource for anyone involved in oil and gas exploration. Recent and continual advances in machine learning are driving a rapid increase in empirical modeling capabilities. This book shows you how these new tools and methodologies can enhance geophysical and petrophysical data analysis, increasing the value of your exploration data. Apply data-driven modeling concepts in a geophysical and petrophysical context Learn how to get more information out of models and simulations Add value to everyday tasks with the appropriate Big Data application Adjust methodology to suit diverse geophysical and petrophysical contexts Data-driven modeling focuses on analyzing the total data within a system, with the goal of uncovering connections between input and output without definitive knowledge of the system's physical behavior. This multi-faceted approach pushes the boundaries of conventional modeling, and brings diverse fields of study together to apply new information and technology in new and more valuable ways. Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models takes you beyond traditional deterministic interpretation to the future of exploration data analysis.
The decision to implement environmental protection options is a political one. These, and other political and social decisions affect the balance of the ecosystem and how the point of equilibrium desired is to be reached. This book develops a stochastic, temporal model of how political processes influence and are influenced by ecosystem processes and looks at how to find the most politically feasible plan for managing an at-risk ecosystem. Finding such a plan is accomplished by first fitting a mechanistic political and ecological model to a data set composed of observations on both political actions that impact an ecosystem and variables that describe the ecosystem. The parameters of this fitted model are perturbed just enough to cause human behaviour to change so that desired ecosystem states occur. This perturbed model gives the ecosystem management plan needed to reach desired ecosystem states. To construct such a set of interacting models, topics from political science, ecology, probability, and statistics are developed and explored. Key features: Explores politically feasible ways to manage at-risk ecosystems. Gives agent-based models of how social groups affect ecosystems through time. Demonstrates how to fit models of population dynamics to mixtures of wildlife data. Presents statistical methods for fitting models of group behaviour to political action data. Supported by an accompanying website featuring datasets and JAVA code. This book will be useful to managers and analysts working in organizations charged with finding practical ways to sustain biodiversity or the physical environment. Furthermore this book also provides a political roadmap to help lawmakers and administrators improve institutional environmental management decision making.
Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify root causes behind your company’s thorniest problems and move toward a winning, future-focused business strategy. Realistic and actionable, this book tells the story of a successful sales executive who, after leading an analytics-driven turnaround (in Data Driven, this book’s predecessor), faces a new turnaround challenge as chief human resources officer. Each chapter features insightful commentary and practical notes on the points the story raises, guiding you to put HR analytics into action in your organization. HR and other leaders cannot afford to overlook the power and competitive advantages of data-driven decision-making and strategies. This book reflects the growing trend of CEOs choosing analytics-minded business leaders to head HR, at a time when workplaces everywhere face game-changing forces including automation, robotics and artificial intelligence. It is urgent that human resources leaders embrace analytics, not only to remain professionally relevant but also to help their organizations successfully navigate this digital transformation. HR professionals can and must: Understand essential data science principles and corporate analytics models Identify and execute effective data analytics initiatives Boost HR and company productivity and performance with metrics that matter Shape an analytics-centric culture that generates data driven leaders Most organizations capture and report data, but data is useless without analysis that leads to action. The Data Driven Leader shows you how to use this tremendous asset to lead your organization higher.
Driven by Data offers valuable tips and general guidelines about data-based methods and the difficulties surrounding the implementation of data-driven instruction. Through a CD-ROM, this guidebook provides all the tools needed to launch data-driven instruction effectively, such as an implementation rubric, meeting agendas, calendars, assessment templates, and more. Written by Paul Bambrick-Santoyo, who has worked with over 1,000 schools across the nation, the book clearly shows how to maneuver through assessments and statistics. Bambrick-Santoyo offers vital tips, such as: how to create a data culture, how to run a successful data analysis meeting, how to write quality assessments, and how to deal with resistance from your teachers. The book also includes twenty case studies of high-performing schools. School leaders will find this resource useful for achieving remarkable results and immense gains, regardless of the school's background, leader, or demographic. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
Let Hadoop For Dummies help harness the power of your data and rein in the information overload Big data has become big business, and companies and organizations of all sizes are struggling to find ways to retrieve valuable information from their massive data sets with becoming overwhelmed. Enter Hadoop and this easy-to-understand For Dummies guide. Hadoop For Dummies helps readers understand the value of big data, make a business case for using Hadoop, navigate the Hadoop ecosystem, and build and manage Hadoop applications and clusters. Explains the origins of Hadoop, its economic benefits, and its functionality and practical applications Helps you find your way around the Hadoop ecosystem, program MapReduce, utilize design patterns, and get your Hadoop cluster up and running quickly and easily Details how to use Hadoop applications for data mining, web analytics and personalization, large-scale text processing, data science, and problem-solving Shows you how to improve the value of your Hadoop cluster, maximize your investment in Hadoop, and avoid common pitfalls when building your Hadoop cluster From programmers challenged with building and maintaining affordable, scaleable data systems to administrators who must deal with huge volumes of information effectively and efficiently, this how-to has something to help you with Hadoop.
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Healthcare is changing, and data is the catalyst Data is taking over in a powerful way, and it's revolutionizing the healthcare industry. You have more data available than ever before, and applying the right analytics can spur growth. Benefits extend to patients, providers, and board members, and the technology can make centralized patient management a reality. Despite the potential for growth, many in the industry and government are questioning the value of data in health care, wondering if it's worth the investment. Data-Driven Healthcare: How Analytics and BI are Transforming the Industry tackles the issue and proves why BI is not only worth it, but necessary for industry advancement. Healthcare BI guru Laura Madsen challenges the notion that data have little value in healthcare, and shows how BI can ease regulatory reporting pressures and streamline the entire system as it evolves. Madsen illustrates how a data-driven organization is created, and how it can transform the industry. Learn why BI is a boon to providers Create powerful infographics to communicate data more effectively Find out how Big Data has transformed other industries, and how it applies to healthcare Data-Driven Healthcare: How Analytics and BI are Transforming the Industry provides tables, checklists, and forms that allow you to take immediate action in implementing BI in your organization. You can't afford to be behind the curve. The industry is moving on, with or without you. Data-Driven Healthcare: How Analytics and BI are Transforming the Industry is your guide to utilizing data to advance your operation in an industry where data-fueled growth will be the new norm.
Ecologically-sensitive building and landscape design is a broad, intrinsically interdisciplinary field. Existing books independently cover narrow aspects of ecological design in depth (hydrology, ecosystems, soils, flora and fauna, etc.), but none of these books can boast of the integrated approach taken by this one. Drawing on the experience of the authors, this book begins to define explicit design methods for integrating consideration of ecosystem processes and services into every facet of land use design, management, and policy. The approach is to provide a prescriptive approach to ecosystem design based upon ecological engineering principles and practices. This book will include a novel collection of design methods for the non-built and built environments, linking landscape design explicitly to ecosystem services.
Praise for the Second Edition «A must-have book for anyone expecting to do research and/or applications in categorical data analysis.» —Statistics in Medicine «It is a total delight reading this book.» —Pharmaceutical Research «If you do any analysis of categorical data, this is an essential desktop reference.» —Technometrics The use of statistical methods for analyzing categorical data has increased dramatically, particularly in the biomedical, social sciences, and financial industries. Responding to new developments, this book offers a comprehensive treatment of the most important methods for categorical data analysis. Categorical Data Analysis, Third Edition summarizes the latest methods for univariate and correlated multivariate categorical responses. Readers will find a unified generalized linear models approach that connects logistic regression and Poisson and negative binomial loglinear models for discrete data with normal regression for continuous data. This edition also features: An emphasis on logistic and probit regression methods for binary, ordinal, and nominal responses for independent observations and for clustered data with marginal models and random effects models Two new chapters on alternative methods for binary response data, including smoothing and regularization methods, classification methods such as linear discriminant analysis and classification trees, and cluster analysis New sections introducing the Bayesian approach for methods in that chapter More than 100 analyses of data sets and over 600 exercises Notes at the end of each chapter that provide references to recent research and topics not covered in the text, linked to a bibliography of more than 1,200 sources A supplementary website showing how to use R and SAS; for all examples in the text, with information also about SPSS and Stata and with exercise solutions Categorical Data Analysis, Third Edition is an invaluable tool for statisticians and methodologists, such as biostatisticians and researchers in the social and behavioral sciences, medicine and public health, marketing, education, finance, biological and agricultural sciences, and industrial quality control.
A new paradigm for teachers to open their classrooms and cultivate deep professional learning Teaching is an isolating profession. Most educators receive minimal feedback on their craft, typically limited to one or two short visits from the administrator each year. While some schools do encourage their teachers to observe peers, the usual protocol is for new teachers to watch the veteran, exemplary educators, but those less experienced educators could benefit immensely from having peers observe them in action. Teacher-Driven Observation is unique in that it places the observed teacher as leader of the work, the one who identifies a personal area for development, engages her colleagues in the collection of classroom data, and utilizes the data collected to inform her ongoing instruction. Offers a new model for collecting data to inform and improve individual instruction Includes a step-by-step process for implementing Teacher-Driven Observations Contains a comprehensive case study that clearly demonstrates the value of the Teacher-Driven Observation model This book outlines and illustrates a step-by-step process for breaking down professional isolation and cultivating opportunities for meaningful learning through the Teacher-Driven Observation process.
Ecologists are increasingly tackling difficult issues like global change, loss of biodiversity and sustainability of ecosystem services. These and related topics are enormously challenging, requiring unprecedented multidisciplinary collaboration and rapid synthesis of large amounts of diverse data into information and ultimately knowledge. New sensors, computers, data collection and storage devices and analytical and statistical methods provide a powerful tool kit to support analyses, graphics and visualizations that were unthinkable even a few years ago. New and increased emphasis on accessibility, management, processing and sharing of high-quality, well-maintained and understandable data represents a significant change in how scientists view and treat data. These issues are complex and despite their importance, are typically not addressed in database, ecological and statistical textbooks. This book addresses these issues, providing a much needed resource for those involved in designing and implementing ecological research, as well as students who are entering the environmental sciences. Chapters focus on the design of ecological studies, data management principles, scientific databases, data quality assurance, data documentation, archiving ecological data and information and processing data into information and knowledge. The book stops short of a detailed treatment of data analysis, but does provide pointers to the relevant literature in graphics, statistics and knowledge discovery. The central thesis of the book is that high quality data management systems are critical for addressing future environmental challenges. This requires a new approach to how we conduct ecological research, that views data as a resource and promotes stewardship, recycling and sharing of data. Ecological Data will be particularly useful to those ecologists and information specialists that actively design, manage and analyze environmental databases. However, it will also benefit a wider audience of scientists and students in the ecological and environmental sciences.
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration. Cloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and Creating Business Agility provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that Creating Business Agility provides important insight from an informed perspective.
Uncover hidden patterns of data and respond with countermeasures Security professionals need all the tools at their disposal to increase their visibility in order to prevent security breaches and attacks. This careful guide explores two of the most powerful ? data analysis and visualization. You'll soon understand how to harness and wield data, from collection and storage to management and analysis as well as visualization and presentation. Using a hands-on approach with real-world examples, this book shows you how to gather feedback, measure the effectiveness of your security methods, and make better decisions. Everything in this book will have practical application for information security professionals. Helps IT and security professionals understand and use data, so they can thwart attacks and understand and visualize vulnerabilities in their networks Includes more than a dozen real-world examples and hands-on exercises that demonstrate how to analyze security data and intelligence and translate that information into visualizations that make plain how to prevent attacks Covers topics such as how to acquire and prepare security data, use simple statistical methods to detect malware, predict rogue behavior, correlate security events, and more Written by a team of well-known experts in the field of security and data analysis Lock down your networks, prevent hacks, and thwart malware by improving visibility into the environment, all through the power of data and Security Using Data Analysis, Visualization, and Dashboards.
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.