Theories in Social Psychology is an edited volume that identifies and discusses in-depth the important theoretical perspectives and theories that underlie the discipline of social psychology. The only current book focusing specifically on the theories within social psychology Brings together a range of distinguished scholars in the field of social psychology – including Bertram F. Malle, Paul R. Nail, Richard E. Petty, Thomas Mussweiler, Faye J. Crosby, Miles Hewstone, Richard J. Crisp and Mein Koslowsky Critically discusses important perspectives and theories in the discipline allowing a deeper understanding of the theoretical framework Allows students and academics to reflect on theories and opens up future areas of enquiry
Promoting a scholarly understanding of the psychology of social and cultural diversity in the early stages of 21st century, this volume encourages an in-depth appreciation of the value in diversity while directly addressing social intervention and policy implications. Offers, for the very first time, an integrated approach to the issues raised by increasingly complex representations of social identity Explores the psychological implications and applications of new forms of social and cultural diversity Includes research from a diverse range of scholars that covers a broad spectrum of sub-disciplines Discusses how the applications of multiculturalism and diversity research can encourage more positive intergroup relations Develops an in depth understanding and appreciation of the value of social and cultural diversity
Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
Pass the CWTS exam with the help of this fully updated official guide Completely updated to cover the latest Certified Wireless Technology Specialist exam, this best-selling guide is the only Official Study Guide for the popular wireless certification. This foundation-level certification is in high demand for wireless networking professionals, and you can master all the exam topics with this Official guide. It covers all the exam objectives and helps you study with hands-on exercises, chapter review questions, an objective map, a pre-assessment test, and additional study tools on the companion website. The only official study guide endorsed by CWNP Thoroughly covers all exam objectives, including Wi-Fi Technology, Standards, and Certifications; Hardware and Software; Radio Frequency (RF) Fundamentals; Site Surveying and Installation; Applications, Support, and Troubleshooting; and Security & Compliance Includes hands-on exercises and real-world scenarios to increase understanding Study aids include review questions, glossary, objective map, sample tests, and electronic flashcards CWTS: Certified Wireless Technology Specialist Official Study Guide, 2nd Edition is the study buddy that will enhance your chances for exam success. Note: CD-ROM materials for eBook purchases can be downloaded from http://booksupport.wiley.com.
This new edition of Prejudice provides a comprehensive treatment of the subject, introducing the major theoretical ideas as well as providing a critical analysis of recent developments. Takes a social psychological perspective, analysing individual behavior as part of a pattern of intergroup processes Covers the major research, including classical personality accounts, developmental approaches, socio-cognitive research focussing on categorization and stereotyping, prejudice as an intergroup phenomenon, and ways to combat prejudice Illustrates concepts with examples of different kinds of prejudice drawn from everyday life Includes a new chapter on prejudice from the victim's perspective Fully updated throughout, with expansion of the notions of explicit and implicit manifestations of prejudice
Test your trading knowledge and skills—without risking any money You may read the best trading book, but how much of that knowledge will you retain a week later? This is why you need this Study Guide for The New Trading for a Living. It'll give you a firmer grasp of the essential trading rules and skills. This Study Guide, based on the bestselling trading book of all time, was created by its author to help you master the key points of his classic book. The Study Guide's 170 multiple-choice questions are divided into 11 chapters, each with its own rating scale. They cover the entire range of trading topics, from psychology to system design, from risk management to becoming an organized trader. Each question is linked to a specific chapter in the main book, while the Answers section functions like a mini-textbook. It doesn't just tell you that A is right or B is wrong—it provides extensive comments on both the correct and incorrect answers. This Study Guide also contains 17 charts that challenge you to recognize various trading signals and patterns. Everything is designed to help you become a better trader. Consider getting two books as a package—the Study Guide and The New Trading for a Living. They're designed to work together as a unique educational tool. The Study Guide for The New Trading for a Living is a valuable resource for any trader who wants to achieve sustainable market success.
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Prepare with the only official study guide for the CWNA-106 The CWNA: Certified Wireless Network Administrator Official Study Guide: Exam CWNA-106 is the officially endorsed CWNA test prep for the leading wireless certification. Expert authors and CWNEs David D. Coleman and David A. Westcott guide readers through the skills and concepts candidates need to know for the exam, using hands-on methods to convey an in-depth understanding of wireless network administration. Readers should have a basic knowledge of Radio Frequency behavior, experience with WLAN hardware peripherals and protocols, and an interest in designing, installing, and managing wireless networks. Wireless technology is taking over the tech industry, and the demand for competent, certified professionals is far outpacing the supply. A CWNA certification denotes advanced-level proficiency in the field, with a complete understanding of wireless LAN components, features, and function—but the only way to pass the exam is to truly understand the material, not just the talking points. The CWNA: Certified Wireless Network Administrator Official Study Guide thoroughly covers each exam objective, and includes review questions, assessment tests, and exercises to test your skills. Topics include: Radio Frequency technologies, regulations, and standards 802.11 protocols Network implementation and security 802.11 RF site surveying Readers also get access to a suite of study tools including an electronic test engine with hundreds or practice test questions, electronic flashcards, exercise peripherals, and industry White Papers, which serve as valuable backup references. In preparing for the CWNA-106 exam, the ideal study guide should cover all of the exam topics in depth—CWNA: Certified Wireless Network Administrator Official Study Guide does just that, making it an excellent, comprehensive study guide.
STUDY GUIDE FOR Come Into My Trading Room A Complete Guide to Trading You can read Come Into My Trading Room: A Complete Guide to Trading in a few days, but you cannot expect to master every aspect of that invaluable book until you work through it. Study Guide for Come Into My Trading Room: A Complete Guide to Trading will help you learn the profitable methods and techniques of Come Into My Trading Room before risking a dollar in the markets. Study Guide for Come Into My Trading Room: A Complete Guide to Trading parallels the actual book, challenging you at every step with questions that make you focus on all the important areas of trading. Some tests are pencil-and-paper, others have you work with charts, but all prepare you to make crucial decisions. This Study Guide will: Quiz you on the essentials of trading–choosing the markets to trade, finding holes in the Efficient Market Theory, and overcoming common obstacles to success Make you aware of psychological blind spots that lead to losing Test your knowledge of charting and computerized indicators Explore trading systems, day-trading, and advanced concepts, such as Impulse trading and SafeZone stops Ask questions about money management, record-keeping, and managing time Challenge you with eight case studies where you choose entry and exit points and get graded for your performance The best trading strategies, techniques, and tools are only as good as your understanding of them. Pick up this Study Guide for Come Into My Trading Room: A Complete Guide to Trading and convert Dr. Elder's methods into your own powerful and profitable tools.
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
The official study guide for the Certified Wireless Analysis Professional certification from CWNP Four leading wireless experts thoroughly prepare you for the vendor-neutral CWAP exam administered by CWNP, the industry leader for enterprise Wi-Fi training and certification. This official study guide not only covers all exam objectives for the CWAP exam, it also prepares you to administer and troubleshoot complex enterprise WLAN environments. Covers all exam objectives for the Certified Wireless Analysis Professional (CWAP) exam Covers 802.11 physical (PHY) and 802.11 MAC layer frame formats and technologies Also covers 802.11 operation and frame exchanges, spectrum analysis and troubleshooting, and protocol analysis and troubleshooting Includes hands-on exercises using the Wireshark protocol analyzer and Fluke Network’s Spectrum analyzer software Companion CD includes two practice exams and over 150 electronic flashcards Advancing your skills as a wireless administrator professional? Start by passing the CWAP exam with the complete test prep you’ll find in this practical study guide and CD. Note: CD-ROM materials for eBook purchases can be downloaded from http://booksupport.wiley.com .
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.