Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of «valuable customer» to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Полный вариант заголовка: «A philosophical and critical history of the fine arts, painting, sculpture, and architecture : Vol. 2 : with occasional observations on the progress of engraving, in its several branches : deduced from the earliest records, through every country in which those arts have been cherishrd, to their present establishment in Great-Britain : in 4 parts / by the Rev. Robert Anthony Bromley ; under the auspices of His Majesty King George III».
This book provides an accessible yet sophisticated introduction to the significant philosophical issues concerning the performing arts. Presents the significant philosophical issues concerning the performing arts in an accessible style, assuming no prior knowledge Provides a critical overview and a comprehensive framework for thinking about the performing arts Examines the assumption that classical music provides the best model for thinking about artistic performance across the performing arts Explores ways in which the ‘classical paradigm’ might be extended to other musical genres, to theatre, and to dance Applies the thinking on performing arts to the issue of ‘performance art’
Полный вариант заголовка: «A philosophical and critical history of the Fine Arts : Volume 1 : painting, sculpture, and architecture with occasional observations on the progress of engraving, in its several branches deduced from the earliest records, through every country in which those arts have been cherished, to their present establishment in Great Britain under the auspices of His Majesty King George III. : in 4 parts / by Robert Anthony Bromley».
Describes the tradition of arts and crafts in India, portraying in detail the lives, skills and creations of the present-day artists who continue the traditions of ancient times. The book provides an insight into an exotic culture for the traveller, or for the collectorИздательство - Conran Octopus
Полный вариант заголовка: «Observations on the growth of the mind / by Sampson Reed ; originally printed at Boston, in 1826».
The Museum of Fine Arts was opened in 1906, so it is only comparatively recently that the works assembled there have been brought together. Some of the collections from which they came, however, have a history which can be traced for several centuries, and the antecedents of the Museum are closely linked to the development of art collections in Hungary.
Published in association with the Royal Academy of Arts, London Animated by an unprecedented study of its collections, this book tells the story of the Royal Academy of Arts, London, and illuminates the history of art in Britain over the past two and a half centuries. Thousands of paintings, sculptures, drawings, and engravings, as well as silver, furniture, medals, and historic photographs, make up this monumental collection, featured here in stunning illustrations, and including an array of little-studied works of art and other objects of the highest quality. The works of art complement an archive of 600,000 documents and the first library in Britain dedicated to the fine arts. This fresh history reveals the central role of the Royal Academy in British national life, especially during the 19th century. It also explores periods of turmoil in the 20th century, when the Academy sought either to defy or to come to terms with modernism, challenging linear histories and frequently held notions of progress and innovation.
Arts & Crafts is a celebration of the design movement that started in Britain and spread around the world at the end of the nineteenth century. Depicting both well-known and unusual art and artifacts from this most fascinating of eras, this book provides a wealth of information about the lives and times of the designers, architects and artists who created them.
Полный вариант заголовка: «Asiatick researches : Vol. 4 : or, transactions of the society instituted in Bengal, for inquiring into the history and antiquities, the arts, sciences, and literature, of Asia / printed verbatim from the Calcutta edition, in Quarto».
Полный вариант заголовка: «The circle of the mechanical arts : containing practical treatises on the various manual arts, trades, and manufactures : illustrated by numerous engravings / by Thomas Martin, assisted by eminent professional mechanics and manufacturers».